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12) Which of the following types of marketing research firms would best be described as one that gathers consumer and trade information which they sell for a fee (e.g., Nielsen Media Research)? A. Non-profit marketing research firms B. Syndicated-service research firms C. General-line marketing research firms D. Specialty-line marketing research firms E. Custom marketing research firms
13) Companies normally budget marketing research at ________ percent of company sales. A. 10 to 12 B. 2 to 3 C. 6.5 D. 4 E. 1 to 2 14) Marketing communications can contribute to brand equity by establishing the brand in memory and to________ (in)a brand image. create interest C. create demand Dmunicate
15) New-to-the- world products are ________. new products that allow a company to enter an established market for the first time C. new products that provide improved performance or greater perceived value and replace existing products D. new products that supplement established product lines (package sizes, flavors, and so on) E. new products that create an entirely new market
16) The marketing communications mix consists of six major modes of communications. Which of the following is NOT one of these modes?
About Fintech Snark Container: 2021: The year useful Strings Interruption
You will find not ever been a huge lover of your own “Seasons of your own [fill-in-the-blank]” proclamations. Yahoo the expression “season of your own buyers” and you’ll realize that on a yearly basis for the past 15 years has been heralded given that seasons of one’s customer.
And you can prior states of “disruption” in financial services have predicated on changes during the customers telecommunications top we.elizabeth., digital account programs, member interfaces, etcetera.